Bootstrapping vs. VC: A 2026 Perspective

The Era of the Sustainable Startup

The unicorn craze is over. Investors and founders alike are waking up to the reality that unit economics matter.

Why Bootstrapping Wins

• Control: You retain ownership and decision-making power.
• Focus: You build for customers, not for the next funding round.
• Resilience: Profitable businesses survive market downturns.

Building a business is a marathon, not a sprint. The goal isn’t to be the biggest, but to be the best for your customers.